This site is dedicated to everything related to gifts. Gifts are given to express love, friendship, admiration, gratitude... Well, we really don't need too many excuses to give somebody a nice present, right? These pages are organized as a carefully curated and always growing selection of unique gift ideas for all the special moments from which our lives consisted of.
Sociologists believe gifting has important role in our surviving. We were heavily dependent on mutual cooperation through all the human history and if somebody helped somebody in certain situation he was expected to return a favor. If not through action, with giving a nice present!
Tradition of giving presents was already established in Roman times (it was called Saturnalia) and can be traced back to Babylon when people celebrated reincarnation of Nimrod at Winter Solstice. Even in tribal communities had and still have a custom of giving presents to people in important positions (like chiefs or witch doctors).
People from ancient times gave to each other different objects which supposed to bring them good luck and they still do that. Pagan traditions of gift giving were incorporated in Christianity with change of Saturnalia to Christmas. While December is still the time when most presents are given, this happens on many other occasions like birthdays, engagements, weddings, housewarmings, retirements and other important milestones in people's lives.
Here are some amazing facts about gifts:
25 percent of people wait until last minute before buy a present. Men are in majority.
30 percent of people admitted they 'recycle' gifts (meaning something they have received is given to another person)
Women buy more gifts than men, spend less for them and their presents are less likely to be returned to the shop! There are few
reasons for that: they on average spend twice as much time on selection for every recipient and they less likely buy a present at full price.
Older people spend more money on gifts than younger. They also spend more time to select a proper item for their receiver. Possible reason could be they value their social network more than young people.
Single people are three times more likely to wait until the last day before they purchase a gift.
Digital gift certificates are a growing trend with more and more users of smart phones.
Another growing trend are animal gifts (gifts for pets).